In order to complete Unit 5: Working to a Brief in the Creative Media Industries, you must discuss the types of brief that exist in the Media industry and also how you can respond to them.
You will need to research a few key terms, find some case studies and find example briefs in order to demonstrate knowledge of Media practice and to hit the higher grades. Follow the plan below to ensure you cover everything needed.
The title of this post is:
The Requirements of Working to a Brief
Briefs
- What is a client brief / project brief?
- What should be included in a client brief?
- What is a commission / what does it mean to be commissioned?
- What is meant by the term ‘tender’ (in regards to Media!) and why are they encouraged?
- What is the difference between a formal and informal brief? Are there advantages and disadvantages to each?
- What is meant by the term cooperative brief?
- What is meant by the term negotiated brief and how is it different to a cooperative brief?
- How else could you respond to a brief? (Think about the one you responded to for your very first assignment...)
Provide specific examples for all of the types of brief / brief structures above.
Reading a
brief
- Discuss recognising the nature of and demand implicit in a brief
Negotiating
a brief
- Discuss how much room you had to negotiate the brief.
- In the media industry, what degree of discretion do/would you have in interpreting a brief and what may impact 'wiggle room'?
- What constraints (legal, ethical, regulatory) might you face when responding to a brief? What constraints did you face?
- Did you have to make any amendments to proposed final product? Why?
- For what reasons might there be amendments to; a budget? Your fees? Conditions outlined in the contract?
Opportunities
- Why might someone respond to a brief?
- Identify opportunities that you had for self-development.
- What new skills did you learn?
- Did you have to multi-skill at all during the project, i.e., take on multiple roles at the same / different stages of production?
- What contributions did you make to the project brief? i.e., what did you suggest or 'bring to the table'?
- What type of brief have you enjoyed working to most, and why?
Add a Harvard-style reference list at the end of your report.
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