Primary research will be useful for the Corporate Video Unit but is essential for the Research Unit.
Therefore, complete a short survey and send, using Google Forms.
Task 1:
You should include questions such as (but not limited to):
- Age, gender & occupation
- Input a brief summary of the brief you were given - who is it for / who is the client? What is the purpose of the task / what is the intention of the final outcome?
- Embed / add a link to your edit of the video (unlisted YT links emailed to you)
- What is the respondents reaction to your edit and is there anything that they would highlight as outstanding or anything they would suggest changing?
- Does the respondent think you have managed to meet the requirements of the brief?
- Has watching your edit made them want to visit the Yare Gallery?
- Would further changes encourage them to visit?
Task 2:
Results analysis - once you have 10 responses:
- Open up PowerPoint and save the file as 'Questionnaire Analysis'
- Putting no more than one question per slide, add the question, responses and a summary of your findings. e.g., Q. what is your gender? R. graphs showing gender breakdown & S. 60% of respondents were males and as males are my target demographic, this helps the validity of my research
- Where you have asked questions that lead to quantitative responses (yes/no, multiple choice answers, etc.) show results as graphs/charts
- Where you have asked questions leading to qualitative responses, print screen all of the answers to show the detail.
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