Thursday, 7 February 2013

Be able to originate, develop and research an idea for a media product

Be able to originate, develop and research an idea for a media product 

Create a new blog post titled 'originate, develop and research an idea for a media product', then apply the following terms/consider the following points in relation to your individual and group planning so far.

You may work on paper and scan/photograph the content.
  • Originate ideas
    • group and individual brainstorming
    • analysis of each idea; selection; justification
  • Develop an idea: (e.g., spider diagrams, mood boards, thumbnails, mock-ups, surveys)
  • Constraints: 
    • time
    • costs
    • personnel
    • resources
    • legal and ethical considerations (e.g., privacy, libel law, defamation, race discrimination law, data protection, freedom of information)
    • codes of practice
    • copyright (requirement, owner, clearance, cost) 
  • Research an idea: 
    • audience research, (e.g., age, gender, socio-economic grouping, lifestyle, location)
    • audience figures, (e.g., BARB)
    • primary content research, (e.g., interviews, questionnaires, own observations)
    • secondary content research, (e.g., newspapers, magazines, books, audio, audio-visual, electronic, internet, archives, libraries)
    • research into competitors
    • research into market.

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