Be able to originate, develop and research an idea for a media product
Create a new blog post titled 'originate, develop and research an idea for a media product', then apply the following terms/consider the following points in relation to your individual and group planning so far.
You may work on paper and scan/photograph the content.
- Originate ideas
- group and individual brainstorming
- analysis of each idea; selection; justification
- Develop an idea: (e.g., spider diagrams, mood boards, thumbnails, mock-ups, surveys)
- Constraints:
- time
- costs
- personnel
- resources
- legal and ethical considerations (e.g., privacy, libel law, defamation, race discrimination law, data protection, freedom of information)
- codes of practice
- copyright (requirement, owner, clearance, cost)
- Research an idea:
- audience research, (e.g., age, gender, socio-economic grouping, lifestyle, location)
- audience figures, (e.g., BARB)
- primary content research, (e.g., interviews, questionnaires, own observations)
- secondary content research, (e.g., newspapers, magazines, books, audio, audio-visual, electronic, internet, archives, libraries)
- research into competitors
- research into market.
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