Primary research will be useful for the Corporate Video Unit but is essential for the Research Unit.
Therefore, complete a short survey and send, using Google Forms.
Task 1:
You should include questions such as (but not limited to):
Age, gender & occupation
Input a brief summary of the brief you were given - who is it for / who is the client? What is the purpose of the task / what is the intention of the final outcome?
Embed / add a link to your edit of the video (unlisted YT links emailed to you)
What is the respondents reaction to your edit and is there anything that they would highlight as outstanding or anything they would suggest changing?
Does the respondent think you have managed to meet the requirements of the brief?
Has watching your edit made them want to visit the Yare Gallery?
Would further changes encourage them to visit?
Task 2:
Results analysis - once you have 10 responses:
Open up PowerPoint and save the file as 'Questionnaire Analysis'
Putting no more than one question per slide, add the question, responses and a summary of your findings. e.g., Q. what is your gender? R. graphs showing gender breakdown & S. 60% of respondents were males and as males are my target demographic, this helps the validity of my research
Where you have asked questions that lead to quantitative responses (yes/no, multiple choice answers, etc.) show results as graphs/charts
Where you have asked questions leading to qualitative responses, print screen all of the answers to show the detail.
Create a new post with the same title as this one on the teaching blog, then respond to the following questions, maintaining a focus on your client brief and the intention of this first visit in relation to that:
1. Where did you go?
2. Why did you go?
3. What did you do whilst there?
4. What were the outcomes, i.e., what did you learn about the venue, curator, timeframe, etc.?
In your groups, find out as much as you can about the following:
The NHS
The Yare Gallery
NHS Heroes Portraits
You'll need to research the following areas:
Who / what they are and what they do / what the project is
Details of any current projects / aims / strategic plans
Contact information for local offices / venues
You also need to find a selection of (news) stories relating to the NHS and the pandemic.
You can use a range of sources, including the organisations' websites, social media channels and also regional and national newspapers that may include relevant stories.
1. What was the brief set by the Admissions, Marketing and Engagement Manager?
2. What is flexible / negotiable, and what is stated as essential? When are the deadlines?
3. What video were you allocated / did you choose?
4. Who (first name only) is the lead contact for your video and what is their official job title?
Tasks:
1. Make initial contact with your lead and arrange a time to meet to discuss essential elements for the video (make notes and scan in)
2. Use the college website, your teacher, your progress tutor, peers and existing knowledge to mind-map information on your allocated video subject (you can do this on paper rather than digitally, but do not lose anything and scan / photograph once complete)
3. Make contact with staff and students who may be willing to contribute to the video (you can send final details once your video has been approved)
4. Produce a proposal for your video, outlining everything you intend to film / record and arrange a time to pitch it to your lead (make notes and scan in)
5. Once you have gained approval from your lead, begin formal pre-production paperwork. This should include:
Please begin this post by embedding the finished client video at the top, then respond to the following questions, including evidence and print screens throughout.
What brief did you respond to (what was the type / structure) and what were you tasked with completing? Who were you completing it for?
What was specified in the guidance from the client that you had to include / meet, and what was more flexible?
How did you go about responding to the brief? Outline all key tasks completed (research, planning, development, review and revision) and include evidence of these stages.
What was your specific, allocated, role?
What did you have to do (specifically?)
What was you favourite aspect of the task? Include more than one thing, if appropriate
What was the most challenging aspect of the task? Include more than one thing, if appropriate
What do you feel you took from the project? e.g., what will you reflect on as being particularly useful / developmental?
What would you change of you were to undertake the task again?
Provide evidence of feedback and research (flip book of questionnaire responses and feedback from client) and summarise the responses.
Double block learners only - please add the following details (with as much evidence as you can provide):
In what ways can you choose to present feedback / a review of your work and which have you used / experienced during this unit?
What constraints did you experience when researching, planning, filming and editing your corporate video? Please comment upon;
legal
regulatory
financial
organisational.
How well did you and your partner manage the task? Please comment upon;
time management and working to agreed timescales
leadership skills
communication and communications
meeting the requirements of the brief and achieving agreed outcomes
recommendations for future tasks (areas for improvement and areas of strength)
Feedback - please comment upon feedback, both from peers, teachers and the clients and based on self-reflection;
peers
client
teacher
partner
your own reflection, including an assessment of your suitability for a position in corporate video production.
Paul Cooper of Bailey Cooper Photography in York explains his top ten tips for creating a great corporate video.
Transcript of video:
Hi, Welcome to our top ten tips for creating your corporate video. We know there's lots to consider when putting your video together, but our experience has taught us that these are the ten most important things: Get these right and your audience will be glued to the screen.
1.Lighting
Your eyes are wonderful... they can adapt to all sorts of lighting conditions from a bright sunny day, to a dimly lit office in the middle of winter. But video's not quite so flexible, and most office lighting is not designed to look good on video. Bad lighting will present the wrong image for your business. Creative lighting can be used to add drama to your message.
Good lighting will make you and your business look professional.
2. Sound quality
Someone, and I don't know who, once said that an audience will never notice good sound quality in a movie, but they'll certainly notice bad sound quality. Bad quality sound, like this, detracts from your message. Your audience will focus on trying to hear what is being said, and they'll miss the whole point of your video. So let's restore the sound quality, like this, and say it again... make sure your sound quality is up to standard.
3. Clothing
In general, you're not trying to produce a fashion show for your video. So, the clothes you wear should be appropriate to your business. If you would normally wear a suit to see a client, then that's probably what you should wear for your video. If you would normally wear a shirt like this one, and I possibly would to see some of my clients, then that's absolutely fine. But what you have to remember is that your video is going to date much more quickly. In general, keep it simple. plain clothes always work best and will not go out of fashion.
4. Use a Script.
Plan what you're going to say. Don't use jargon or buzzwords, unless you're absolutely sure that your audience will understand them. Write yourself a script. Or if you can't write one, get someone to do it for you. Nobody wants to listen to you making it up as you go along, and if you umm and ahh too much, your audience will stop listening. A good script will keep you on track and it will get your message across in the shortest possible time. Which leads me nicely into the next tip...
5. Keep it short.
Around one minute is the ideal length for a corporate video, and most people on the web won't watch longer than that anyway. So keep it short and to the point - a bit like this tip.
6. Get to the point
Not many people are interested in when your company was founded, or how many awards you've won over the last ten years. These things are important, but not in a short, snappy, corporate video that's designed to let your customers know what you can do for them right now. Did I mention, we do corporate videos.
7. Backup your claims
If you say you can do something for your audience, then back that claim up with proof. It makes your video message so much more powerful. For instance, our message would be "We can produce business videos". And the proof? Well, you're watching one now.
8. Location, location, location.
It's usually best to stick to a single location for your videoing. This will ensure continuity between the different sections when they're edited together. Bear in mind that if you decide to work outdoors you really are at the mercy of the weather. If you decide to do the filming in your own office environment then that's absolutely fine, but you have to be aware that there can be distractions - see what I mean!
9. Engage with your audience
Not everyone is comfortable talking directly to a camera. It can be a little intimidating if you've not done this kind of work before. So don't worry, you can use what's called the imaginary friend technique: Simply imagine you're talking to a friend who's just to the side of the camera. It's a lot easier for people who haven't done video work before but will still get your message across. Another alternative is to include two people in your video. You can write the script so its almost like an interviewer and they're chatting to each other about your product or service.
10. The Proposition
End your video with a proposition, or call to action. You've put all this effort into getting your message across. Now, you need to tell the audience what you'd like them to do. You don't have to tell them directly yourself. You can put the information in the end credits, together with your contact information. Maybe something like this...
In order to complete Unit 5: Working to a Brief in the Creative Media Industries, you must discuss the types of brief that exist in the Media industry and also how you can respond to them.
You will need to research a few key terms, find some case studies and find example briefs in order to demonstrate knowledge of Media practice and to hit the higher grades. Follow the plan below to ensure you cover everything needed.
The title of this post is:
The Requirements of Working to a Brief
Briefs
What is a client brief / project brief?
What should be included in a client brief?
What is a commission / what does it mean to be commissioned?
What is meant by the term ‘tender’ (in regards to Media!) and why are they encouraged?
What is the difference between a formal and informal brief? Are there advantages and disadvantages to each?
What is meant by the term cooperative brief?
What is meant by the term negotiated brief and how is it different to a cooperative brief?
How else could you respond to a brief? (Think about the one you responded to for your very first assignment...)
Provide specific examples for all of the types of brief / brief structures above.
Reading a
brief
Discuss recognising the nature of and demand implicit in a brief
Negotiating
a brief
Discuss how much room you had to negotiate the brief.
In the media industry, what degree of discretion do/would you have in interpreting a brief and what may impact 'wiggle room'?
What constraints (legal, ethical, regulatory) might you face when responding to a brief? What constraints did you face?
Did you have to make any amendments to proposed final product? Why?
For what reasons might there be amendments to; a budget? Your fees? Conditions outlined in the contract?
Opportunities
Why might someone respond to a brief?
Identify opportunities that you had for self-development.
What new skills did you learn?
Did you have to multi-skill at all during the project, i.e., take on multiple roles at the same / different stages of production?
What contributions did you make to the project brief? i.e., what did you suggest or 'bring to the table'?
What type of brief have you enjoyed working to most, and why?
Add a Harvard-style reference list at the end of your report.
